39 Yandex Statistics You Need To Know In 2025
Looking for the latest Yandex statistics? I’ve got you covered.
Despite being relatively unheard of in North America, Yandex is one of the most popular search engines in the world.
In this post, I’ll share interesting statistics about the Russian search engine giant that are worth exploring this year.
We’ll cover its market share globally and in specific regions, as well as its user numbers, revenue figures, and everything else you might want to know.
Top picks
- Yandex is the #1 most popular search engine in Russia… (Statcounter)
- …and the #3 most popular search engine globally (Statcounter)
- Yandex’s share of the search engine market in Russia is around 72%… (Statcounter)
- … but globally, it’s only around 2.8% (Statcounter)
- Yandex’s market valuation is around $12.5 billion… (Statista3)
- … making it the most valuable internet company in Russia (Statista3)
- Yandex generated revenues of around USD $7.9B last year… (Yandex end of year financials 2023)
- …with costs of around USD $7.6B (Yandex end of year financials 2023)
- 36 million people subscribe to Yandex Plus (Yandex Q3 results)
- The average Yandex user searches 6 to 7 times per day (Yandex2)
Yandex usage statistics
Let’s start by looking at some general Yandex statistics that highlight how widely used the search engine is in Russia and beyond.
1. Yandex is the third most popular search engine in the world…
According to data from Statcounter, Yandex ranks as the third most popular search engine globally by market share, after Google and Bing.
That might come as a surprise if you live outside of countries where Yandex is popular like Russia, Turkey, and Belarus as the vast majority of Yandex’s users are concentrated in these regions.
Source: Statcounter
2. Yandex has a global search engine market share of 2.78%
Despite being the third most popular search engine, Yandex’s global market share is still relatively small at just 2.78%. That’s a long way off Google (89.34%), but not far behind second place, Bing (4.16%).
Source: Statcounter
3. Yandex handles 63% of all search traffic in Russia
According to internal reports from Yandex, Yandex had a 63.4% share of the Russian search market in 2023. That’s up from 61.9% in 2022.
This makes sense given that Russia is Yandex’s ‘home turf’, as it were. However, the company also operates in other nearby countries including Belarus, Kazakhstan, and Turkey.
Source: Yandex end of year financials (2023)
4. 93% of Yandex.ru traffic comes from users in Russia
Yandex offers different web portals with different top-level domains. The .ru portal is the local Russian version of the search engine, so it makes sense that the vast majority of traffic to Yandex.ru comes from users in Russia (93%). That’s as of March 2024.
Source: Statista6
5. 10.92% of Yandex.com traffic comes from users in the US
The .com version of Yandex is its international web portal. Unlike Yandex.ru, which is designed for Russian speakers, Yandex.com is written in the English language and caters to international users.
Most of Yandex.com’s web traffic comes from the US (10.92%). That’s followed by China (9.46%), and Russia (6.16%).
Source: Statista7
6. Yandex.ru is the second most-visited website in Russia
With 1.74 billion visits per month as of August last year, Yandex.ru ranks as the second most visited website in Russia.
The only website with more visits in Russia is none other than Google—Yandex’s top competitor—with 2.87 billion visits.
Source: Statista1
7. Yandex is the second most popular online resource in Russia
WhatsApp tops the chart with 72.6 million users per day, on average. Yandex comes a close second place with an average daily audience of around 64 million.
Source: Statista2
8. Yandex is the second most popular internet browser in Russia
Chrome is the leader, with a 53% market share in Russia. Yandex Browser ranks second with around 18% of the market share, and Safari comes third at 13%.
Source: Statista8
Yandex market share by region
Next, let’s take a closer look at Yandex’s market share in specific countries and continents around the world.
Note: The market share figures in this dataset come from Statcounter and refer to each engine’s share of search engine referrals rather than their share of search queries or active users.
9. In North America, Yandex’s search engine market share is just 0.19%
Yandex is virtually unheard of in North America, with a measly market share of just 0.19%. That puts it below Google (89%), Bing (6.7%), Yahoo (2.2%), and DuckDuckGo (1.64%).
Source: Statcounter
10. In Europe, Yandex’s search engine market share is 3.15%
Yandex is significantly more popular in Europe than in North America, but still only ranks in third place below Google (90.26%) and Bing (4.17%).
Source: Statcounter
11. In Asia, Yandex’s search engine market share is 4.63%
Yandex’s search engine market share is greater in Asia than any other continent at 4.63%. That makes it the second most used search engine in Google after Google (87.18%).
Source: Statcounter
12. In Russia, Yandex’s search engine market share is 72.37%
According to Statcounter, Yandex’s market share in Russia is a whopping 72.37%, making it almost 3x more popular than Google (26.17%). Bing ranks a distant third place (0.96%).
One of the reasons Yandex is so popular in Russia is that it was designed specifically for the Russian language, with a significant advantage over Google in interpreting the different meanings and contexts of Russian search queries.
Source: Statcounter
13. In Turkey, Yandex’s search engine market share is 53.05%
Turkey is the only other country besides Russia where Yandex is the #1 search engine with a greater market share than Google (42.59%) in Statcounter’s dataset.
14. In Belarus, Yandex’s search engine market share is 30.52%
Belarus is another one of Yandex’s main service areas. It has a market share of around 30.52% in the country, making it the second most popular search engine after Google (67.88%). This high market share makes sense given that around 70% of the population of Belarus speak Russian.
Source: Statcounter
15. In Kazakhstan, Yandex’s search engine market share is 24.78%
Kazakhstan is another country with a large Russian-speaking population and as a result, Yandex has a relatively high market share of 24.78%. Only Google has a higher market share in Kazakhstan (73.64%)
16. In Ukraine, Yandex’s search engine market share is 10.07%
Around 10% of search engine referrals to websites in Ukraine originate from Yandex, making it the second most popular search engine in the country after Google (84.54%)
Source: Statcounter
Yandex market share by device
Next, let’s look at how Yandex’s market share differs between console, tablet, desktop, and mobile devices.
17. Yandex has a desktop search engine market share of 2.87%
It ranks fourth globally for desktop market share behind Google (79.87%), Bing (11.66%), and Yahoo! (2.93%)
Source: Statcounter
18. Yandex has a mobile search engine market share of 2.77%
It ranks second globally for mobile market share behind only Google (93.42%). Interestingly, Yandex performs significantly better than Bing (0.85%) on mobile.
Source: Statcounter
19. Yandex has a tablet search engine market share of 2.6%
It ranks third globally on tablet devices behind Google (89.91%) and Bing (5.05%).
Source: Statcounter
20. Yandex has a console search engine market share of 3.24%
Yandex’s market share is greater on consoles than on any other device at 3.24%. It ranks third below Bing (55.84%) and Google (3.24%).
Source: Statcounter
Yandex revenue statistics
Next, let’s look at some detailed statistics that reveal more about how much money Yandex makes and how much it costs.
21. Yandex earned around $7.9 billion in revenue last year…
According to Yandex’s full-year financial results from 2023, the company earned around RUB 800 billion last year, which works out at around USD 7.9 billion.
Source: Yandex end of year financials (2023)
22. …that’s up 53% year-over-year
In 2022, Yandex earned around RUB 521 billion in total annual revenue, which is around USD 5.1 billion.
Source: Yandex end of year financials (2023)
23. Yandex’s operating costs & expenses reached $7.6 billion last year
Yandex’s annual costs totaled around RUB 771.7 billion last year, which works out at around USD 7.6 billion. That left the company with a profit of a few hundred million USD.
Source: Yandex end of year financials (2023), Statista4
24. Almost half of Yandex’s revenue comes from contextual advertising
The main way Yandex generates revenue is through ads. The company delivers ads for products and services both in its search results pages and on third-party websites via Yandex Advertising Networks.
Source: Yandex
25. Yandex is valued at $12.5 billion
That’s the company’s valuation in USD as of February 2024 according to data on Statista. This makes Yandex the #1 most valuable internet company in Russia.
Source: Statista3
26. Yandex employs over 90,000 people
According to Yandex’s Q3 financials, the total number of people employed by the company is 9,801—and 28,090 of those are full-time employees.
Source: Yandex Q3 results
Yandex services statistics
Yandex is best known as a search engine and news service. But in addition to that, it also operates several other online services. Here are some stats about those services.
27. Yandex Go has 49.6 million active users
Yandex.Go is the company’s taxi food delivery service (think of it like Russia’s version of Uber Eats). According to recent financial reports, nearly 50 million people use it every month.
Source: Yandex Q3 results
28. Yandex Market has around 18.2 million active buyers
Around 18.2 million people shop on Yandex Market—the company’s ecommerce marketplace—every month. It also has around 90.7 thousand active sellers.
Source: Yandex Q3 results
29. Yandex Plus has 36 million subscribers
Yandex Plus is an all-in-one subscription to services offered by Yande. It gives users access to perks like ad-free music and movies, free Yandex Market deliveries, and more.
According to the company’s Q3 financials this year, there are over 36 million people subscribed to Yandex Plus, which is up 40% year-over-year.
Source: Yandex Q3 results
30. Yandex.Games has over 11 million users
Yandex.Games is an online gaming portal with a catalog of over 10,000 titles and over 11 million players.
Source: App2top
31. Yandex’s Alice has over 35 million monthly active users
Alice is Yandex’s intelligent voice assistant, much like Bing’s Cortana, or Apple’s Siri. Over 35 million people interact with Alice each month across multiple platforms including Yandex.Station smart speaker and infotainment system Yandex.Auto.
Source: SEJ
32. Yandex Music has a 2.2% share of the global music streaming market
2.2% of all global music streaming subscribers subscribe to Yandex Music. In comparison, 31.7% of music streaming subscribers globally subscribe to Spotify, the market leader.
Source: Statista9
33. Yandex.Drive earned over $121 million in revenue last year
Yandex.Drive is Yandex’s car-sharing service and the leading car-share service in Russia. It earned RUB 12.3 billion last year, which works out at around USD 121.4 million. That’s up by around 6% compared to the year prior.
Source: Statista10, Statista11
Yandex search statistics
Before we wrap up, here’s a handful of statistics about Yandex searches that you might find interesting.
34. Yandex users average 6 to 7 search queries per day
Users typically enter those queries across 2 or 3 separate search sessions. This is according to internal data from Yandex from 2010. But given that it’s now over a decade old, it could be outdated.
Source: Yandex2
35. 7% of search queries on Yandex include a city name
Most frequently, this is the city where the searcher lives. This shows how Yandex is particularly popular for local search queries.
Source: Yandex2
36. A typical Yandex search query is 2-3 words written in Cyrillic letters
Cyrillic is a script used in many countries across Eurasia to write in various Slavonic languages such as Russian.
Source: Yandex2
37. Yandex users find what they’re looking for in a single search query 55% of the time
Again, this is according to data from 2010 so it may not necessarily hold true today.
Source: Yandex2
38. Around 20% of Yandex searches are voice queries
According to an interview published in the Search Engine Journal, around 20% of Yandex’s search queries are voice searches to Alice—Yandex’s voice assistant.
Source: SEJ
39. Yandex shows users over a billion search hints every day
Search hints are like autocomplete suggestions on Google. Yandex reportedly surfaces over a billion of these suggestions every single day.
Source: Yandex3
Final thoughts
As these stats show, Yandex continues to be the most popular search engine in Russia—and a strong competitor to Google in various countries across Eurasia.
If you’re a digital marketing or SEO professional and you’re trying to reach Russian-language speakers or customers in these regions, it goes without saying that you should be targeting Yandex in your strategy.
Want to learn more about what it takes to rank on search engines like Yandex? Check out these SEO principles or read our beginner’s guide on how to run a successful SEO campaign.
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