30 Baidu Statistics And Trends For 2025
Looking for the latest Baidu statistics? I’ve got you covered.
Google might be the most popular search engine in the world. But in China—where Google is banned—Baidu reigns supreme.
In this post, I’ll be sharing 30 fascinating stats about China’s number one search engine that you need to know this year.
Top picks
- Over 1.1 billion people use Baidu (Statista)
- Baidu processes over 6 billion search queries daily (Baidu2)
- Around 93% of Baidu users are from China (Smart Keyword)
- Baidu is the #1 most-visited website in China, and the #14 most-visited website globally (Similarweb)
- Baidu has a search engine market share of 56% in China, and 0.88% worldwide (Statcounter)
- Baidu generated around USD 19 billion in revenues last year (Baidu4)
- Baidu has an estimated market value of around $33 billion (Statista2)
Baidu usage statistics
Let’s start with some statistics that reveal how many people use Baidu around the world.
1. Baidu serves over 1.1 billion users in total
Baidu reportedly has over 1.1 billion total users across its entire family of apps. That includes users of Baidu’s main search app as well as the company’s other services like Baidu Maps, Haokan Video, etc.
This makes Baidu the #3 Chinese internet company by total number of app users. It’s hot on the heels of Tencent (1.2 billion app users), and Alibaba (1.15 billion app users).
Site: Statista
2. Baidu App has 704 million monthly active users (MAUs)
The 1.1 billion figure we looked at above is Baidu’s total users. However, perhaps a more useful measure of its popularity would be its monthly active users (MAUs).
According to the company’s internal data, Baidu App had around 704 million MAUs as of September 2024, making it the #1 search app in China.
Site: Baidu
3. There are over 6 billion searches on the Baidu app every day
According to Baidu, the company handles around 6 billion internet searches daily, on average. That’s not far short of Google, which reportedly processes around 8.3 billion internet searches daily.
Site: Baidu2
4. 93% of Baidu users are Chinese
Baidu is unique amongst search engines in that the vast majority of its users are Chinese. The main reason for this is that it’s highly localized for the Chinese language.
Baidu indexes Chinese web pages more effectively than any other search engine, offering priority to those written in Simplified Chinese and with Pinyin URLs. Few English-language sites are included in Baidu’s index or shown in the SERPs (search engine results pages).
Its user interface is also only available in Simplified Chinese to cater to Chinese users, which can make it tough to use if you don’t speak the language. This is one of the main barriers preventing Baidu from gaining a significant user base outside of China.
Site: Smart Keyword
5. Baidu.com gets around 2.4 billion visits a month…
Baidu was visited around 2.44 billion times last month at the time of writing. Note that this doesn’t represent unique visitors, but rather total visits (i.e. multiple visits from the same user are included in the total count).
Site: Similarweb
6. …making it the #14 most-visited website in the world
According to Similarweb’s data, those 2.4 billion monthly visits make Baidu the fourteenth most popular site in the world by web traffic. It’s up there with other search engines like Google and Bing, as well as social media sites like Facebook and Instagram.
Site: Similarweb
7. 95% of Baidu’s traffic comes from China…
Unsurprisingly, the vast majority of Baidu’s website traffic comes from visitors in China—94.87% in total.
The rest mainly comes from nearby regions with a large number of Chinese speakers, like Hong Kong (1.43%), Taiwan (1.13%), and Singapore (0.34%), as well as the United States (0.87%).
Site: Similarweb
8….making it the #1 most-visited website in China
Baidu is the most popular website in China by total website traffic. It’s followed by BiliBili, Google, Zhihu, QQ, and Bing (in that order).
Site: Similarweb, Statista6
Baidu market share statistics
Next, let’s look at some more Baidu statistics that reveal its search engine market share globally, in China, and by device.
9. Baidu has a global search engine market share of 0.88%
According to Statcounter, Baidu has a 0.88% share of the global search engine market. This is based on page referrals rather than users or search queries.
Site: Statcounter
10. …making it the #5 most popular search engine in the world
Even with a market share of <1%, Baidu is still the fifth most popular search engine in the world after Google (90.76%), Bing (3.72%), Yandex (1.88%), and Yahoo (1.21%.
Site: Statcounter
11. Baidu has a 56% search engine market share in China…
In China, Baidu has a much more impressive market share of 56.09% based on page referrals.
Outside of China, though, its market share is very slim—even in neighboring countries with a large number of Chinese speakers. For example, in Taiwan, its market share is just 0.06%, and in Hong Kong, it’s just 0.56%
Site: Statcounter
12. …making it the #1 most popular search engine in China
Baidu is the most popular search engine in China by a large margin. It’s followed by Bing (24.6%), Haosau (8.5%), Sogou (4.2%), and Shenma (2.3%).
Site: Statcounter
13. Baidu’s market share in China has fallen by -22% in the last 3 years
While Baidu is still the market leader in China, its position has weakened significantly in the last 3 years as it’s lost ground to Bing.
In 2021, Baidu had a market share of 78.3%. Since then,.it’s fallen around 22 percentage points to 56.09%
At the same time, Bing had a market share of just around 3% in 2021, but that increased by around 21 percentage points to reach around 24.6% this year.
Site: Statcounter
14. Baidu search market share on desktop (China)
Baidu is a mobile-first search engine, and as such, its desktop market share in China is much lower. In fact, on desktop devices, it’s only the second most used search engine after Bing.
The table below shows a complete breakdown of the desktop market share of all the leading search engines in China.
Search engine | Desktop market share in China |
Bing | 44% |
Baidu | 29% |
Haosou | 18% |
Sogou | 4% |
3% |
Site: Statcounter
15. Baidu search market share on mobile (China)
Most Baidu users search on mobile through the Baidu app. So naturally, its market share is highest on mobile (71%).
The table below shows a complete breakdown of the mobile market share of the leading search engines in China.
Search engine | Mobile market share in China |
Baidu | 71% |
Bing | 13% |
Sogou | 4% |
Shenma | 4% |
Haosou | 3% |
Site: Statcounter
16. Baidu market share on tablet (China)
Baidu is still the leading search engine in China on tablet devices, but its market share on tablets (60%) is lower than on mobile, and Bing is a much closer second place.
The table below shows a complete breakdown of the tablet market share of the leading search engines in China.
Search engine | Tablet market share in China |
Baidu | 60% |
Bing | 32% |
Sogou | 3% |
Yandex | 2% |
2% |
Site: Statcounter
Baidu financial statistics
Next, let’s look at some financial stats about Baidu, including the company’s revenue and market valuation.
17. Baidu earned almost $19 billion in revenue last year…
According to Baidu’s latest end-of-year financial report at the time of writing, the company earned around 134.6 billion RMB in revenue last year, which works out at around 19 billion USD. That’s up +9% YOY.
Site: Baidu4
18. …around 56% of that revenue was generated through Baidu Core marketing services
Baidu earns the majority of its revenue through Baidu Core online marketing services, which includes earnings from selling ad placements in the search results.
Site: Statista5
19. Baidu spent $3.3 billion on R&D last year
According to data on Statista, Baidu spent around 24 billion RMB on research and development last year, which works out to around 3.3 billion USD. That’s up by around 877 million RMB year-over-year.
Site: Statista3
20. Baidu’s operating profit was around $2.7 billion last year
After deducting operating costs from revenue, Baidu earned an operating profit of around 2.7 billion USD, or 22 billion RMB, last year, according to data on Forbes and Statista.
Site: Forbes, Statista4
21. Baidu’s market value is estimated at $33.07 billion
According to data published on Statista, the market value of Baidu is around $33.07 billion, making it one of the most valuable internet companies in the world.
Site: Statista2
22. Baidu has around 41,300 employees
Baidu employs a huge number of people around the world. According to data on Forbes, they have around 41,300 workers at the time of writing.
Site: Forbes
Baidu apps & services statistics
Aside from its core search engine product, Baidu also offers various other consumer apps and services. Let’s look at some more Baidu statistics about these other services.
23. Baidu’s Ernie Bot has 430 million users
Baidu has developed its own AI (artificial intelligence) chatbot, known as Ernie Bot in English, and Wenxin Yiyan in Chinese. The open AI platform is incredibly popular in China and has reached 430 million users.
What’s more, Ernie Bot now handles around 1.5 billion API calls per day as of November 2024, which is almost 3x higher than in August this year (600 million).
Site: Baidu, Baidu3
24. Baidu Maps has 500 million total users
Baidu has its own digital map service that provides directions, satellite projections, and detailed information about geographical regions worldwide. It’s essentially the Chinese version of Google Maps (Google is banned in China).
Site: Baidu2
25. Baidu’s Haokan Video has 110+ million daily active users
Baidu has its own short-form video app, Haokan Video. While not as popular as rival app TikTok (Douyin), it’s nonetheless very popular, with over 110 million daily active users (DAUs). The average Haokan Video user spends 80 minutes on the app per day.
Site: Baidu2
26. Baidu’s Tieba has 80 million daily active users
Tieba—also known as Post Bar—is an internet form and online community heavily integrated with Baidu Search. According to the latest figures, over 80 million people use Tieba every day.
Site: Baidu2
27. Baidu Knows has 120 million+ daily active user
Baidu Knows is a Q&A website where users go to find answers to their questions, much like Quora in the West. It has over 120 million DAUs and has solved around 590 million questions to date.
Site: Baidu2
28. Baidu’s Apollo Go has provided over 8 million rides to date…
Apollo Go is a ‘robotaxi’ ride service operated by Baidu. It’s provided users with over 8 million taxi rides to date, 988,000 of which were in the last quarter at the time of writing (Q3 2024). And around 70% of those total rides were in driverless vehicles.
Site: Baidu
29. Baidu’s Netdisk has 800 million users
Netdisk—also known as Wangpan—is the Baidu cloud storage service. According to Baidu, over 800 million people now use Netdisk.
Site: Baidu2
30. Baidu Baike has over 27 million entries
Baike is Baidu’s answer to Wikipedia. It’s an online encyclopedia of knowledge with over 27 million entries. Over 7.7 million editors contribute to Baike and have made a combined total of over 230 million edits to date.
Site: Baidu2
Final thoughts
We hope you found these Baidu statistics interesting.
In conclusion, Baidu continues to be the biggest and most popular search engine in China and is widely used by Chinese-language speakers worldwide.
However, its dominance in China is under threat from Microsoft Bing, which has sharply increased its market share in the region in recent years, and is now even more widely used than Baidu on desktop.
Meanwhile, Baidu has branched out to various other online services, and its other products have grown substantially. In particular, Baidu’s generative AI product Ernie Bot is growing rapidly and looks set to be one of the leading generative AI tools in China.
Want to learn how to rank on search engines like Baidu? Read our step-by-step guide to running a successful SEO campaign, and check out our beginner’s guide to SEO tracking to learn how to measure your performance.
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