38 Yahoo Statistics For 2025 (Insights + Trends)
Looking for the latest Yahoo statistics? I’ve got you covered.
Yahoo was one of the first popular search engines to grace the internet and once dominated the web in the same way Google does today—but is it still relevant?
In this post, I’ll be sharing 38 interesting Yahoo statistics that shed light on that question and many more.
Top picks
- Yahoo handles around 2.75 billion search queries monthly (Business Dasher)
- 5% of adults in the US use Yahoo as their main search engine (Civic Science)
- Yahoo is the fourth most popular search engine globally… (Statcounter)
- …with a worldwide market share of 1.21% this year… (Statcounter)
- …but that market share has fallen sharply from 4.78% in 2009 (Statcounter)
- Yahoo was once worth $125 billion at the peak of its popularity… (Gitnux)
- …but its valuation had fallen to less than $5 billion by 2016 (Forbes)
- The Yahoo website is visited 3.5 billion times a month (Similarweb)
- Over 1 billion people use Yahoo globally (Gitnux)
- 52% of Yahoo users are from the US (Similarweb)
Yahoo usage statistics
First, let’s look at some statistics that reveal how many people visit and use Yahoo worldwide.
1. Yahoo.com gets around 3.5 billion visits per month…
According to data from Similarweb, around 3.5 billion people visited Yahoo.com last month (at the time of writing). That figure represents total website traffic, rather than unique visitors.
Source: Similarweb
2. …making it the #12 most-visited website in the world
Yahoo doesn’t quite make the top 10 but still ranks an impressive 12th place in a list of the most-visited websites in the world. It’s also the #6 most-visited website in the US.
Source: Similarweb
3. Over 1 billion people use Yahoo services around the world
Yahoo hasn’t released any precise figures about their total user numbers. However, it’s reported that a combined total of around 1 billion people globally use their services, which include Yahoo Search, Yahoo Mail, Yahoo Finance, and various other services.
Source: Gitnux
4. Around 700 million people visit Yahoo websites monthly
According to Market.us, the number of people who visit Yahoo websites each month is around 700 million. Again, these aren’t official figures but they’re the best estimates we have to go off.
Source: Market.us
5. The average visitor spends 8 minutes and 4 seconds on Yahoo
Similarweb traffic data shows that on average, a typical web user who visits Yahoo spends around 8 minutes and 4 seconds on the site before clicking away. This is in a similar ballpark to other search engines like Google.
Source: Similarweb
Yahoo usage in the US
Yahoo was founded and is headquartered in California, US. As a result of those all-American roots, the search engine is more popular in the United States than anywhere else in the world today.
Here are some Yahoo statistics specifically about usage in the US.
6. Yahoo reaches over 82% of the US population
The vast majority of people in the US have interacted with Yahoo at some point, whether that’s the search engine, mail client, or any other Yahoo web portal.
Source: Yahoo
7. Yahoo has 226 million monthly unique visitors in the US
For reference, the population of the US is around 335 million. So another way to state this stat would be to say that around 67% of Americans visit Yahoo at least once a month.
Source: Yahoo
8. 52% of Yahoo’s website traffic comes from the US
Over half (52%) of all people who visit Yahoo are Americans, making the US the top country for Yahoo users. It’s followed by Taiwan (4.68%), the UK (3.62%), Canada (3.45%), and India (3.03%).
Source: Similarweb
9. Yahoo gets over 58 million monthly video views from viewers in the US
Yahoo can be used to find and view video content, and the stats show that US users watch videos on Yahoo over 58 million times a month. What’s more, the average Yahoo video viewer spends 45 mins watching content on the platform each month.
Source: Yahoo
10. Yahoo is the second most popular multi-platform web property in the US
According to data reported on Statista, Yahoo is the #2 most popular multi-platform web property in the US based on the number of unique visitors (249 million). The only web property with more unique visitors in the US was Google (278 million).
Source: Statista3
11. Yahoo was the most-visited site in the US in 1998
Yahoo might only be the #6 most-visited website in the US today. But in 1998 at the peak of its popularity, it was the most-visited site by a comfortable margin.
That all changed when Google hit the market, with a superior ranking algorithm that made Yahoo somewhat obsolete. Since then, Yahoo’s popularity and visitor numbers have been steadily falling.
Source: Gitnux
Yahoo search statistics
Next, let’s look at some statistics specifically about the Yahoo search engine.
12. Yahoo handles 2.75 billion searches a month
That works out at around 64,000 searches a minute, 1,100 searches a second, and around 33 billion searches a year.
While that figure is eye-wateringly high, it still pales in comparison to Google, which processes around 2 trillion searches a year.
Source: Business Dasher
13. Yahoo handles 10.7% of all search queries in the US
Verizon Media (formerly Yahoo and Oath) accounts for 10.7% of all US internet searches, according to data on Statista. This is more than any other search provider except for Google (60.4%), and Microsoft Sites like Bing, etc. (28.3%).
Source: Statista
14. 5% of Americans use Yahoo as their primary search engine
According to Civic Science, 5% of adults in the US mainly use Yahoo to search the web. That puts it a long way behind Google (73%), but not far short of Bing (7%).
Source: Civic Science
15. Yahoo Search averages 20.1 million monthly active users in the EU
According to Yahoo’s internal data from the first half of 2024, the search engine has around 20.1 million unique users in the European Union each month, on average.
Source: Yahoo9
16. Yahoo was the most popular search engine in 1998
In its heyday in 1998, Yahoo was both the most popular search engine and the most popular starting point for web users, receiving around 95 million page views every day, which was a lot back then.
Source: Search Engine Land
17. 29.7% of Yahoo searches end in a click
Yahoo users seem to be more likely to click on links in the search engine results pages (SERPs). 29.7% of Yahoo searches generate a search result click, which is significantly more than Google (8.43%).
Source: Statista4
18. 57% of Yahoo users say Google is the search engine they use the most
It seems that Google is everyone’s favorite search engine—even those who regularly use Yahoo.
57% of people who use Yahoo sites at least once a month nonetheless say they use Google the most when searching the web, while just 12% say they use Yahoo Search the most.
Source: Civic Science
Yahoo market share statistics
The Yahoo statistics below reveal the search engine’s market share globally, in specific regions, and over time.
19. Yahoo’s global search engine market share is 1.21%…
According to Statcounter, Yahoo has a 1.21% share of the search engine market as of 2024.
Source: Statcounter
20. …making it the fourth most popular search engine in the world
It’s behind competitor search engines Google (90.77%), Bing (3.72%), and Yandex (1.87%).
Source: Statcounter
21. Yahoo market share by year
While Yahoo started strong, it struggled to compete with rivals Google and Bing, and its popularity has been in sharp decline in recent decades. As the stats below show, its market share has been steadily decreasing year over year.
Year | Yahoo market share |
2009 | 4.78% |
2010 | 3.93% |
2011 | 3.59% |
2012 | 3.01% |
2013 | 3.12% |
2014 | 3.57% |
2015 | 3.4% |
2016 | 2.62% |
2017 | 2.12% |
2018 | 2.15% |
2019 | 1.83% |
2020 | 1.63% |
2021 | 1.49% |
2022 | 1.36% |
2023 | 1.16% |
2024 | 1.21% |
Source: Statcounter
22. Yahoo market share by region
Yahoo’s market share varies significantly by region. It’s most popular in the United States and North America, which makes sense given that it’s a US-based search engine. However, it underperforms in most other regions, particularly Africa.
The table below shows a breakdown of Yahoo’s search engine market share in selected countries and continents.
Region | Yahoo market share |
North America | 2.23% |
South America | 1.28% |
Europe | 0.93% |
Asia | 1.29% |
Africa | 0.24% |
Oceania | 0.79% |
United States | 2.38% |
United Kingdom | 1.31% |
Source: Statcounter
Yahoo financial statistics
Next, let’s look at some financial statistics that tell us more about how much money Yahoo earns and spends.
23. Yahoo earned $4.65 billion in digital advertising revenues in 2016
Unfortunately, Yahoo hasn’t publicly shared its revenue figures in recent years. The latest data we could find comes from 2016 when Yahoo earned around $4.65 billion in revenue from digital advertising. The same year, Google earned $79.38 billion from digital advertising.
Source: Statista5
24. Yahoo’s valuation peaked at over $125 billion…
During the dot-com boom, Yahoo was one of the most valuable internet companies. Its valuation peaked at an incredible $125 billion in January 2000.
Source: Gitnux
25. …but that fell all the way to <$5 billion
A series of bad acquisitions and poor business decisions would cause Yahoo’s valuation to plummet. In 2016, Yahoo would sell to Verizon for just $4.8 billion—25x less than the search engine was worth at its peak.
One of Yahoo’s worst decisions was rejecting the opportunity to acquire Google twice. First in 1998 for a paltry $1 million, and then again in 2002 for $5 billion. Today, Google’s parent company Alphabet is worth around $2 trillion.
Source: Forbes
26. Yahoo employs over 13,000 people globally
That was as of 2020, according to data reported by Gitnux. We couldn’t find any more up-to-date employment figures.
Source: Gitnux
Yahoo services statistics
Aside from its core search engine product, Yahoo also offers various other internet services, including an email service and several news portals. Here are some more statistics about these services.
27. Yahoo Mail has a 2.62% email client market share
This makes Yahoo Mail the fourth most popular email client after Apple (54.14%), Gmail (30.68%), and Outlook (4.18%).
Source: Litmus
28. 34% of Yahoo users say Yahoo Mail is their primary email
That makes it the #1 primary email client amongst Yahoo users. Gmail is a close second at 33%.
Source: Civic Science
29. Yahoo Mail handles over 25 billion emails per day
Yahoo users send and receive billions of emails every day, which requires an enormous amount of computing power.
Source: Yahoo2
30. Yahoo Mail traffic increases by almost 40% during the holidays
Yahoo Mail sees a sharp increase in usage over the holiday period as online shoppers check their inboxes for promotional deals, order confirmations, delivery tracking emails, etc.
Source: Yahoo3
31. Yahoo News has 180 million monthly unique visitors in the US
Yahoo News is one of the most popular online news portals in the US, with around 180 million monthly visitors. That’s a little over half the population of the US (335 million).
Source: Yahoo4
32. 88% of Yahoo News users associate it with ‘trust’
Trust is hard to come by this year. Many consumers are skeptical of news publishers, but Yahoo News seems to be faring comparatively well in the current climate. Most (88%) of its users associate it with trust.
Source: Yahoo4
33. Yahoo Finance has 93 million monthly unique visitors in the US
This makes it the #1 finance site in the country. It’s also the #1 video platform in the Finance category, with 6.2 million monthly unique video viewers.
Source: Yahoo5
34. Yahoo Entertainment gets 41 million monthly visitors in the US
Yahoo Entertainment is a web portal specifically for news related to TV, movies, music, and celebrities. It has 41 million monthly visitors in the US, and 5.4 million monthly video viewers.
Source: Yahoo7
35. Yahoo Life gets 69.7 million monthly visitors in the US
Yahoo Life is a portal for news about health, wellness, fitness, parenting, and inspiration. It has 69.7 million monthly visitors in the US, and 4.5 million monthly unique video views.
Source: Yahoo8
36. Yahoo Sports reaches 35 million monthly visitors in the US
Around 1 in 10 Americans regularly visit Yahoo Sports for the latest sports news, fixtures, and scores.
Source: Yahoo8
37. Yahoo Sports gets 405 million monthly video views
Videos on Yahoo Sports get more views than any other Yahoo news portal. 75% of those views are from male users, while 25% are from female users.
Source: Yahoo8
38. Yahoo’s TechCrunch gets 4.4 million monthly unique visitors in the US
TechCrunch is an online blog and news publication covering technology. It’s part of the Yahoo network and gets 4.4 million monthly unique visitors in the US, 77% of which are mobile users.
Source: Yahoo6
Final thoughts
As these stats show, Yahoo isn’t nearly as relevant today as it was a few decades ago and has struggled to compete with rival search engines like Google and Bing.
However, it nonetheless still handles billions of search queries every day. And its other web services like Yahoo Mail and Yahoo Finance continue to serve millions of users.
If you’d like to learn more about how to rank on search engines like Yahoo, check out our step-by-step guide on how to run a successful SEO campaign. You might also want to read our guides on keyword research and SEO tracking.
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