19 Benefits Of SEO You Need To Know
What are the benefits of search engine optimization (SEO)?
As a site owner, you’re told to improve your SEO strategy and increase your site’s SEO scores across the board, but do you know why SEO is so important?
In this post, we list over a dozen benefits of SEO that demonstrate why this aspect of digital marketing is so important.
The benefits of SEO
SEO…
- Makes tracking your success easier
- Integrates with your overall digital marketing strategy seamlessly
- Increases your search rankings
- Offers a more efficient way to reach your target audience
- Increases organic traffic
- Makes content marketing much easier to do
- Makes it possible for you to outperform your competitors
- Decreases marketing costs across the board
- Improves your domain authority
- Boosts your site’s credibility
- Improves the user experience of your web pages
- Increases brand awareness
- Increases traffic from high-quality leads
- Automates content promotion
- Has numerous tools available to pick from
- Improves sales and revenue earned from affiliate marketing
- Improves your success with ad campaigns
- Boosts local seo rankings
- Keeps you aware of trends in your niche
1. Tracking your success becomes easier
SEO is tied to a number of different key performance indicators (KPIs) that can help you monitor the success of your website.
Tracking your organic rankings and backlinks helps you monitor your website’s authority over time.
The more authoritative it is, the more likely it will be for search engines to rank your pages higher and higher for top keywords in your niche.
And because organic search is still so important for the web, increasing your authority in it is paramount.
2. Seamless integration with your digital marketing strategy
SEO is an attractive strategy to use due to how well it fits into your business’ overall digital marketing strategy. A good SEO strategy even helps it.
Digital marketing strategies like content marketing and even social media marketing rely on SEO.
It makes it possible to optimize blog posts for specific keywords and help your videos appear on search engine results pages (SERPs) and YouTube search results pages.
3. Increased rankings in search
This is the true purpose of SEO and the most effective benefit improving your SEO efforts brings.
When you use better SEO strategies, such as creating a variety of different content, creating high-quality content and increasing your authority, you signal to search engines like Google that your site is trustworthy and has content that’s relevant to your niche.
Search engine algorithms will boost your content more over time, and your pages will appear higher and higher in search results.
4. Better reach among your target audience
Users search for specific keywords when they’re looking for solutions.
This is a big reason why keyword research is such a fundamental component of SEO: it lets you know exactly which keywords your target audience inputs into search engines when they’re facing problems in your niche.
If you can rank for these keywords, you have a much better chance at reaching your target audience.
5. Increase in organic traffic
Amplifying your marketing efforts has one simple purpose: to increase your conversions and sales.
When you improve your organic rankings, you also increase the amount of website traffic you receive.
This gives you more potential to earn conversions and sales.
6. Content marketing becomes easier
We touched base on this concept in Benefit #4: SEO involves keyword research, which reveals search terms your audience uses to find solutions for problems related to your niche.
This research will let you know which keywords your audience uses the most as well as which keywords aren’t as difficult to rank for.
You’ll never run out of content ideas as a result, and you can even use SEO tools and strategies to optimize your content to improve search visibility.
7. Outperforming your competitors becomes easier
Competitors are everywhere, including in search.
When you input a keyword you want to rank for into Google, each web page on the results page is a competitor.
SEO helps you outperform these competitors by showing you exactly what you need to do to optimize your website, specifically what keywords to target, how to target them, what performance metrics need to be improved and more.
8. Decreased marketing costs
Organic traffic is free. Sure, you may need to spend a little to create content, but for the most part, ranking on Google is a much cheaper marketing strategy than advertising and influencer marketing.
Each keyword you rank for is an opportunity to bring more traffic to your website.
Each web page that ranks in search engines provides a new opportunity to attract a high-quality lead or new customer organically without having to pay for ads on Facebook, Instagram or Google.
9. Improved domain authority
Generally speaking, high authority websites tend to rank higher in Google and receive more traffic.
Working on your SEO can guide you through the process of creating well-written, competitive content. This further drives you towards the goal of higher rankings & traffic.
Developing content that earns backlinks and working on pro-active link building campaigns help with this too.
Note: There are a few things we need to clear up for extra context.
I’m using the phrase domain authority as a general term to describe whatever Google’s method of calculating authority is.
This should not be confused with Moz’s Domain Authority (DA) metric. Google definitely doesn’t use that although the objective is similar – a method of calculating a website’s overall authority based on a variety of factors.
We believe Google uses a metric called SiteAuthority, however, they have never discussed this metric in public by name. It was uncovered in the Google algo leak from May 2024.
It’s unclear how SiteAuthority is calculated but we can be sure that it relies on more than just backlinks. Although, backlinks will definitely be an important part of it. Backlinks in general seem to be an important factor based on the leak.
It’s likely that SiteAuthority works similar to PageRank_NS, which is the new and improved version of the old PageRank metric.
It’s likely a similar idea to the original PageRank metric but also factoring in a site’s distance from a select group of seed sites.
10. Boost in credibility
Trust goes a long with your target audience.
Creating high-quality content across a variety of different platforms is among the most common way to build trust with customers, which also builds your credibility and how likely your audience is to come to you for advice.
Ranking higher for keywords related to your niche is another way to boost credibility.
The public’s faith in Google and other mega corporations wavers more and more these days. Even so, they’re still more likely to trust your brand if Google trusts it.
11. Optimized user experience on your site
Performance is an important Google ranking factor. Google has even created a tool called PageSpeed Insights to let you know how its algorithm might view the performance of your site.
To put it simply, if your site’s user experience is bad or its performance is slow, you’ll appear lower and lower in organic search results.
As such, SEO makes you pay better attention to the user experience of your site.
This means increasing its speed, using simpler web designs, using a tool like Google Search Console to monitor broken links, creating better content that actually answers questions and even improving navigation on your site.
12. Increased brand awareness
When you appear in search results for keywords related to your niche more and more, you also increase awareness for your brand organically.
Brand awareness is something your digital marketing efforts should increase across a variety of different digital marketing channels.
If consumers are more aware of your brand, they’ll think of it as soon as they want a particular product or need advice.
13. Increased traffic from high-quality leads
SEO increases your organic traffic, which also increases your traffic from high-quality leads.
High-quality leads are consumers who are most likely to purchase products from you.
Users who search for keywords related to your niche are much more likely to need products from it than social media users who find your content on their For You Page on TikTok.
Organic traffic represents users who actively searched for content related to your niche.
14. Automated content promotion
Again, increasing your rankings increases your organic traffic.
If your content appears more and more in search results, you’ll always receive traffic.
This gives you content promotion around the clock without you having to do anything other than reoptimize your pages every so often.
Other content promotion strategies include creating additional content on social media to promote your blog content as well as paying for ads that promote content.
15. Numerous SEO tools to pick from
SEO is such an important topic for digital marketing that there are an overwhelming number of tools available for it.
Here are a few of our favorite SEO tools:
- SE Ranking – Rank tracking, keyword research, competitive research.
- Frase – Content research and optimization.
- Morningscore – Beginner-friendly tool for rank tracking, keyword research, competitive research, backlinks and SEO analyses.
- Mangools – Rank tracking, keyword research, backlinks, competitive research and SERP analysis.
- SEO Powersuite – Rank tracking, keyword research, website audits and backlinks.
- BuzzStream – Link building and outreach.
16. Improved sales and affiliate commissions
This is one of the greatest side effects of a successful SEO strategy.
Higher rankings increases your organic traffic, including your traffic from high-quality leads.
Increasing your traffic from high-quality leads increases your conversions, which leads to more sales, earnings from affiliate marketing, better performance with sponsorship deals and more ad views.
17. More success with ad campaigns
When you target keywords you rank for with Google Ads and Microsoft Ads, you may appear twice in search results for those keywords if you can also outperform your ad competitors.
This will lead to more clicks overall for keywords related to your niche and may give more credibility to your ads.
18. Improved local SEO rankings
Local businesses may find it easier to appear in search results for local keywords if they’re able to improve their SEO strategy overall.
You may also appear higher and higher in results for Google Maps.
19. Increased awareness of trends in your niche
The constant topic and keyword research involved with SEO leads to an interesting side effect of becoming more aware of trends in your niche.
You may be able to spot rising keywords as well as keywords that are gaining or losing traffic.
Conclusion
There we have it – 19 benefits of SEO.
Getting your SEO right can be a huge game changer for a lot of website owners.
If you’re just getting started and want to learn more about SEO and how to implement it, check out these posts: