SE Ranking Review 2026 – Pricing, Features, And More

Welcome to our SE Ranking review.

We’ve made no secret of the fact that we’re big fans of SE Ranking. 

SE Ranking ranked #1 in our comparison of the best SEO software tools. And in this post, you’ll find out why.

From here on out, we’re going to be exploring everything you can do with SE Ranking in detail. We’ll be taking a close look at each of its features, exploring its pros and cons, and discussing pricing.

By the end of this review, you’ll understand why we think SE Ranking is the best SEO solution on the market right now. And you’ll have a better idea of whether or not it’s the right SEO toolkit for your needs.

What is SE Ranking?

SE Ranking is a leading all-in-one SEO solution that comes with every analysis and marketing tool that SEO professionals need in one place.

You can use it to do all the important stuff you need to do to improve your visibility in the search engine results pages and track your progress. That includes tasks like keyword research, site auditing, competitive research, on-page optimization, traffic analysis, etc.

There are lots of other all-in-one SEO platforms out there that can do similar things (Semrush and Ahrefs are two of the best known). However, a couple of things make SE Ranking stand out from its competitors.

First off, it provides incredible value for money, especially considering the quality of data you get access to.

SE Ranking also has one of the best rank tracking tools on the market and a huge database of links & keywords. In fact, in most of our tests, it found more backlinks and keywords than other leading SEO platforms. 

For the money, there’s no better solution.

What features does SE Ranking offer?

When you first sign up to SE Ranking, you’ll be brought to the Admin Dashboard. From here, you can use the top navigation bar to access all the core SEO tools:

We’ll explore what you can do with each of these SEO tools and show you how they work next. But first, let’s click the Create a project button to complete the onboarding process and get everything set up correctly.

First, you’ll be prompted to connect your domain so that SE Ranking can start tracking your ranking positions in real-time. You can also choose to enable/disable weekly email reports and website audits.

Click Next to move through the project setup wizard. You’ll then be prompted to add the keywords and competitors you want to track and the search engines you’re interested in. 

Then, connect your Google Analytics and Google Search Console account to finish setting up your first project. Once you’ve done all that, your dashboard will have had an update:

It should now display some general information about the websites you’ve connected and the progress made on your projects.

The graph at the top shows you your average ranking position over time for any target keywords you’ve added to your project. You can switch between tabs to view similar graphs for your traffic, search visibility, etc.

Below that, you’ll find a table filled with metrics and KPIs about your project, such as your average ranking position, Domain Trust score, backlinks, audit status, etc.

From your new-and-improved dashboard, you can start using all the SEO tools that SE Ranking has to offer. Let’s take a closer look at each of them.

Rank tracking

SE Ranking offers best-in-class rank tracking functionality. The Rankings module enables you to keep an eye on your keyword performance in search engines like Google (including Maps), YouTube, Bing, Yahoo, and Yandex. 

It shows you your average ranking position for any target keyword (and how that has changed over time), plus a wealth of other valuable data, including monthly keyword search volumes, traffic forecasts, SERP competitors, etc.

To use the rank tracker, just click the Rankings tab from the Projects sidebar on the left. Then, click Add Keywords to choose the search terms you want to track. 

You can add keywords manually or import them from the keywords suggestion box in one click. In the suggestion box, you’ll find a list of all your most valuable keywords that you’re already ranking for, alongside their search volumes

Ranking position data is updated daily, every 3 days, or weekly, depending on which plan you sign up for. You can also recheck rankings and search volumes manually in real-time by clicking the Recheck Data button at the top of the page.

There are lots of neat visualizations on the Summary page that make it easy to get an idea of your performance at a glance. 

For example, one chart shows you the distribution of your top competitors based on their total number of ranking keywords.

Another graph shows you how many of your tracked keywords have improved, declined, or stayed the same, so you can get an idea of whether you’re moving in the right direction.

If you need to track your rankings at the local level, you can do so. Just click the settings icon and open up your Project settings, then navigate to the Search engines section.

From there, you can select a city or postal code to get accurate ranking data for that exact location. If you don’t specify a specific location, you’ll get average ranking positions across the country.

Aside from organic rankings, you can also track paid rankings by toggling the Track Google Ads rankings option on.

Keyword research

SE Ranking also offers a powerful Keyword Research tool, which you can access from the top navigation bar.

You can use it to analyze core keyword parameters, discover new keyword ideas, see which websites are already ranking or running ads for your target keywords, and more. 

First, enter a keyword you want to analyze or generate ideas from, choose a country, then hit Analyze. You should be brought straight to the Overview page, where you can see a summary of all the important stuff.

At the top of the page, you’ll see a few core keyword parameters. The Difficulty score gives you an idea of how competitive the keyword is and how hard you’ll find it to rank for. You can also see its monthly search volume and CPC.

Below that, you’ll find a brief overview of Keyword Suggestions, Organic Results, SERP History, and Ad History for your search. You can open up a detailed report for each of these sections if you want to dig deeper into the data.

SE Ranking has an extensive database which is used to generate your Keyword Suggestions report. Here you’ll find thousands of similar and related keyword ideas pulled from SE Ranking’s extensive database.

Alongside each suggested keyword, you’ll find the usual metrics: search volume, competition score, difficulty score, and CPC. Plus the SERP features box, which shows you which SERP features are displayed in the results for the analyzed keywords (e.g. carousels, videos, local packs, etc.). This should come in useful if you’re hoping to rank in Rich Snippets and Blocks.

We also really like the Low Search Volume tab. It lists keywords that don’t have as high a monthly search volume but typically have very clear search intent. These are the terms your competitors probably aren’t targeting but still convert like crazy—so they can be valuable keywords for low-authority sites to target.

If you see a keyword you want to keep an eye on, you can add it to Keyword Manager in one click. SE Ranking will then monitor rankings and other metrics automatically so you can see how they change over time. This kind of seamless integration between different SE Ranking tools is one of the reasons it’s such a great platform.

In the Organic Results report, you can see all the sites that are ranking for the analyzed keyword, alongside their average position, traffic, traffic cost, etc.

From the Organic SERP History report, you can view SERP results for previous months, with historical data going back to early 2020.

And in the Ads History report, you can uncover your competitors’ paid search strategies and gather insights into ads they’ve run for the analyzed keyword over the past months.

Competitor research

SE Ranking’s Competitor Research module gives you access to tons of insights about rival websites.