Rytr Review: The Pros And Cons You Should Know

Welcome to our Rytr review.

If you’ve been hunting for an AI writing tool that actually saves time and delivers quality content, you’ve probably heard of Rytr.

But does it live up to the hype? In this Rytr review, we’ll break down how it works, what it does well, where it falls short, and whether it’s worth using for your business.

No fluff. Just the info you need to decide if Rytr is right for you.

What is Rytr?

Rytr is an AI-powered content generator and writing assistant. You can use it to create completely original content for any use case in seconds. And in doing so, save time and money.

There is a lot of AI writing software on the market to generate content, but Rytr supports more types than most, including blog posts, email and ad copy, outlines, stories, and many, many more. 

And unlike some of its competitors, it’s geared more towards content writers than businesses.

The way it works is super simple. You just let Rytr know what type of content you want to generate and add some initial input for context. Then, the AI will magically write it for you, and you can edit it in the built-in rich text editor.

Aside from writing content for you, Rytr can also help improve the content you write, by automatically fixing, rewording, shortening, or expanding on your sentences as needed.

Plus, it also comes with a few other useful SEO and content marketing tools, like an integrated SERP analyzer and keyword generator.

What features does Rytr offer?

Rytr comes with a lot of features. The most important ones to know about are:

• AI writer
• Rich Text Editor
• Keyword research
• SERP analysis
• Image generator
• Outline & brief generator
• Plagiarism checker
• Custom use cases
• Automatic reword/expand/improve
• Writing profile
• Team collaboration
• Integrations

Next, we’ll take a closer look at some of these features as we try out the platform and give you a first-hand look at how it works.

Document management

When you first log in to Rytr, you’ll be greeted by a short tutorial video. Then, taken to your dashboard:

From here, you can manage and organize all the projects you’re working on into documents and folders.

You can create a New folder or New document by clicking the appropriate icons in the top right, then Create.

Once you’ve created a document, you can click it to open it up in the rich text editor, which we’ll talk more about soon. But first, let’s look at the AI writer.

AI writer

On the left-hand side, you’ll see a Ryte for me button. You can use this to instantly create AI-generated content.

First, you’ll need to select your language. What’s cool about Rytr is that it doesn’t just write in English—it also supports 30+ other languages like Chinese, Arabic, German, Russian, Spanish, and many more.

Next, you can select a tone for your writing. Again, you have a ton of options here to fit any type of content. In total, there are 20+ tones to choose from. 

If you’re working on copy for a time-sensitive promotion, for example, you might choose the Urgent tone. Or if you’re writing a positive product review, the Appreciative or Awestruck tones might come in handy. 

And if you’re just working on a standard blog post and you want to sound like you know what you’re talking about, the Convincing tone might be the right fit. You get the idea.

After that, you’ll also need to choose a use case. 

The use case is essentially the ‘type’ of content you want Rytr to create for you, like a blog post outline, an entire blog post section, email copy, product description, etc.

Rytr can handle all the usual use cases, plus a bunch of content types that you don’t often see supported on similar platforms. For example, it can generate meta descriptions, video ideas, and even song lyrics. Cool, huh?

There are 40+ pre-made use cases. And if you can’t find one that matches what you’re trying to achieve, you can even build your own as long as you’re signed up for one of the paid plans.

Once you’ve done all that, choose the primary keyword you want to target, select the number of variants you want to generate, and pick a creativity level, then hit Ryte for me.

Content outlines

We tested the tool for ourselves to assess the quality of the AI writer output, and we were impressed.

For the test, we asked Rytr to create a blog idea & outline for the keyword ‘SEO writing tools’, in a convincing tone.

And here’s what it came back with:

As far as outlines go, it’s not half bad. The title and headings make sense, the outline covers all the key sub-topics, and it gives you a bunch of keyword suggestions to include in each section.

There are a couple of grammatical errors here and there and some oddly-worded sentences, but it’s not meant to be perfect.

The idea is that it gets some words on the page and speeds up your workflow, but you’ll still need to heavily edit it and handle the bulk of the content writing yourself.

Rich Text Editor

As we looked at above, Rytr opens the content it generates up for you in the Rich Text Editor. 

On the surface, it looks just like any other text editor—there’s a window to type on and a bunch of formatting options in the toolbar at the top

But it’s actually so much more than that.

For example, let’s open up the blog post outline we generated earlier in the editor again. And then, highlight one of the sections, including the keywords.

As you can see, there are a bunch of really cool options we can use here to flesh out the content using AI.

If we click the Paragraph button, Rytr will automatically generate a whole paragraph of content to fill out that section of the blog post. Here’s what the output looked like:

Again, this isn’t half bad. 

It’s not quite on par with content written by a real human (there are some grammatical errors and issues with repetition), but it’s certainly not useless gibberish either. It’s at least halfway there.

But it’s only a paragraph, so let’s not stop there. Let’s highlight the last sentence again and this time, click Continue Ryting to expand further. 

We did that, and here’s what it came back with next:

As you can see, this is where Rytr’s limitations start to show. The highlighted section above is the next sentence Rytr added, and it hardly makes any sense in the context of the article. It’s pretty glaringly obvious that this content wasn’t written by a human at this point.

And that’s why AI writers can’t fully replace an experienced writer—the technology just isn’t there yet. Still, it can get you a good foundation to start working from and save a lot of time.

Before we move on, there are a few more nifty things you can do in the Rich Text Editor, which we’ll look at next.

Improve & rephrase content

Aside from generating content from scratch, Rytr can also edit and improve existing content. 

To test these features, we pasted an excerpt from our recent Mailerlite review post into the rich text editor. Here’s what the unedited excerpt looked like:

Next, we highlighted the text and selected Improve. In theory, this should improve both the text’s grammar and readability. 

Once Rytr had finished working its magic, here’s what the new-and-improved paragraph looked like:

The differences are subtle, but it does indeed seem to read a little easier. Rytr managed to shave off 3 redundant words and tightened up the syntax to make the sentence a little more well-formed. Pretty neat.

Next, we highlighted the same original excerpt and hit Rephrase. The idea behind the rephrase tool is to reword content so that it sounds different, which can help to make sure your content is 100% unique/original and avoid plagiarism.

Let’s see how well it worked:

Again, we were pretty pleased with these results. 

Rytr didn’t just change a few words to synonyms—it completely changed the entire paragraph without substantially changing the meaning behind it. And it did so without making it sound too wordy or ungrammatical. That’s better than most.

Plagiarism checker

Once you’ve finished creating your content in the text editor, you can run it through Rytr’s plagiarism checker to make sure it’s 100% original before you publish.

To do so, just highlight the text you want to check, then click : More > Plagiarism.

A moment later, you’ll see the results pop up in a window in the bottom right corner. If it’s free of duplicate content, it’ll say no matches were found. Otherwise, it’ll let you know where the content already appears elsewhere on the web and the % of words matched.

Magic Command

Rytr’s Magic Command tool lets you send custom requests to the AI writer. You literally instruct it what you want it to write about, a