Frase Review 2026: How Good Is This AI Writer & Optimization Tool?

Welcome to our Frase review.

Frase is one of the best content optimization & AI writing tools we’ve tested. Its unique feature set makes it well-suited to content creators, entrepreneurs, and marketers. It’s also a great fit for teams.

But don’t just take our word for it.

In this review, we’ll be exploring all the features Frase has to offer and giving you a first-hand look at the UI. We’ll even test out its AI tools and share screenshots of the output so you can see for yourself what Frase is capable of.

Plus, we’ll also be discussing pros and cons, pricing, and much more.

By the end of this post, you’ll have all the information you need to come to your own conclusions about whether or not it’s a good fit for your needs.

What is Frase?

Frase is an all-in-one AI writer and content optimization tool. 

Its AI writer and content editor use the power of artificial intelligence to help you to produce high-quality content in a fraction of the usual time. 

And its SEO tools can help you to discover keywords, optimize your content, and rank higher in the SERPs so that you get more organic traffic.

In the past, Frase used its own AI model for content generation. But they have since switched over to OpenAI’s GPT-3 model.

Now that Frase is powered by GPT-3, its output is much better, and it’s able to generate content that’s nearly indistinguishable from a human writer in seconds.

It’s also much more flexible now, with more use cases and supported content types, so you can use it to write pretty much anything. And all the content it creates is 100% unique.

That’s not all Frase can do, either. It also has some other useful features for marketers, like insights and analytics, and a powerful, customizable chatbot (Frase Answers).

We’ll explore all of the above and more as we get into the features.

What features does Frase offer?

Frase offers a lot of features—more than most of its competitors. Some of the main ones to know about are:

• AI writer
• 30+ native AI templates
• 100+ community AI templates
• Custom AI tool builder
• Editing tools (rewrite, shorten, expand, etc.)
• Content Editor (research and write content with an AI assistant)
• Optimization tool (keyword suggestions, content scoring, etc.)
• AI outlines/briefs
• SEO tools
• Chatbot
• Custom chatbot builder (Frase Answers)

We’ll explore some of these features and how they work next as we walk you through how to use the platform.

Getting started

When you first log in to Frase, you’ll be brought to your dashboard area.

From the side navigation bar, you can access all the AI and SEO tools you need. And you can manage your projects from the Documents page.

To create your first project, go to the Documents page and click New Document.

Then, choose whether you want to create a brand new article or import existing content for optimization.

Enter the keyword you’re hoping to rank for under Target Search Query (Frase will use this to analyze the SERPs and provide you with optimization tips to help you rank) and choose the language you want to write your content in.

To stay organized, you can also choose a folder to save the project in.

And if you click Advanced Settings, you can choose whether you want Frase to crawl the top 20 results on Google for the target keyword or to crawl a specific domain when providing optimization tips.

Once you’re done, click Create Document to open up the Content Editor.

Content Editor

Frase’s Content Editor is fantastic. It has one of the best UIs we’ve seen and works really well.

You can start writing in the main window and format the text, add images, etc. from the toolbar at the top, just like you would if you were using Google Docs or Microsoft Word.

On the right-hand side, you’ll see a bunch of useful AI-powered workflow tools to help you craft your content quickly.

Let’s take a look at some of them, starting with the Research tools.

Research tools

Frase can analyze the top 20 search results for your target keyword (search query) and then use the data it gathers to provide you with research, insights, and optimization tips to guide your content writing.

From the content editor, click the Research tab, and you’ll be able to see a list of all the top search competitor articles and the headers they’re using in the content.

If you want to use one of these headers in your own content, you can click the icon next to it and it’ll be added to the page, ready for you to edit.

You can also paste the whole outline in, explore the page, or have Frase automatically write an FAQ for any competitor article.

Elsewhere in the Research window, you’ll see a target word count, and a recommended number of images, headers, and links. These recommendations are based on Frase’s SERP analysis. The closer you stick to them, the better chance you should have of ranking for the search query.

There are two more features in the Research window worth talking about.

The first is the content brief generator. 

Click Automate Content Brief to have Frase generate a comprehensive brief based on SERP analysis for your target keyword and import it into the editor for you or your team to follow. 

The brief is there to guide your content writing efforts and can include things like guidelines, topic clusters, questions to add, statistics to include, hyperlink suggestions, and more.

The second feature is the SERP visualizer.

Click Visualize SERP Metrics from the Research tab to open it up, and you’ll be able to analyze all the competitor articles that are already ranking for your target keyword on Google. 

You’ll be able to see a bunch of really useful metrics, like each ranked page’s word count, topic score, domain rating, headings count, etc. as well as their ranking position. This makes it easier to evaluate the competition and plan your content accordingly.

AI-powered editing tools

As you write content into the editor, you can improve it using Frase’s AI-powered editing tools.

Highlight any text inside the editor, and a toolbar will pop up. On this toolbar, there are some really cool AI options

For example, you can click the Expand dropdown menu to have Frase elaborate on the content you’ve already written.

In the dropdown menu, click Write about this, and Frase will ‘read’ the content you’ve highlighted and then add a few more sentences/paragraphs to flesh it out with more details, like so:

In the above screenshot, the highlighted text was the initial input written by me. Everything else was generated by Frase automatically. And as you can see, it’s pretty good.

Not only is the part written by Frase consistent with the tone of my writing, but it’s on-topic and provides a concise, accurate answer to the main question. And if I didn’t know better, I’d think it had been written by a real human.

There are other things you can do with the Expand tool too. For example, click Insert Transition, and you can tell Frase to add another paragraph starting with a specific transition word.

This is what Frase came back with when I asked it to expand on the text with an As long as transition.

Again, this is pretty convincingly written. I can’t really fault the output here and probably couldn’t have written it better myself.

Aside from the Expand tool, another thing you can do is have Frase rewrite your content automatically.

This is useful if, for example, you want to give your existing content a refresh. Or if you want to write something similar to a competitor article but reword it so that it’s 100% original.

All you have to do is highlight the text, and click Rewrite. Then, choose whether you want to rewrite it sentence by sentence or paragraph by paragraph.

AI writing templates

In addition to helping you edit the content that you’ve written, Frase AI can also help create SEO optimized content completely from scratch.

All you have to do is select a template based on what you want to create, enter some instructions, and Frase will do the rest.

You can access Frase’s AI writing templates directly from inside the content editor by clicking the AI Write tab on the right-hand side:

Or alternatively, you can click AI Tools on the main Frase dashboard:

There are dozens of templates to choose from, for all the most common types of content, including:

• Article drafts
• Blog post introductions
• Bullet point answers
• Explanations
• How-to posts
• Instagram captions
• Meta descriptions
• Product descriptions
• Quora answers
• Listicle title ideas
• YouTube video ideas
• And many more.

Obviously, I can’t cover all these AI templates in one review. 

But to give you an idea of how the AI writer works, let’s try out a couple of them: a long-form template and a short-form template.

Long-form content generation

To test Frase’s ability to write long-form content, I selected the How-To Blog Post template.

Frase then asks you to input a title and select a Creativity level. 

For this test, our title is going to be ‘How to write SEO content’, with a Creativity level of 3 out of 5.

After clicking Generate, this is the output Frase came back with:<